Leverage Mindset

I’ve done quite a bit of research lately to try to find ideas on how to help people leverage their time.  What I’ve found is that many people do not really understand the term “Leverage” or how it really works.  For this discussion I will focus on my speciality (people leverage)

To truly take advantage of people leverage, it needs to be thought of as a long term process.  It is not just something you implement once and never look at again.  Ideally the way the progression should go is something like this:

1) You work for yourself as an entrepreneur;
2) At first you are able to grow your business (working “on” the business) and perform daily tasks (working “in” the business);
3) Eventually you are no longer able to grow your business because your day is filled with working on tasks;
4) You hire someone part time (or hire a virtual assistant so you do not have to commit to an employee) to take on the daily tasks, which will free up your time to continue growing (or working “on”) the business;
5) Business grows again to a point where your part-time person can not take on any additional tasks and your day is filled with performing daily tasks again;
6) Hire your first full time assistant.

At this point your assistant should be able to handle the day-to-day tasks and you can concentrate on growing your business.  As your business grows, you simply add additional staff. 

The main point of this whole process is that you MUST get away from doing the administrative tasks and concentrate your time on growing the business, meeting more prospects, developing business relationships.  Many people start their own business because they love what they do and want the freedom to do things their way.  The reality is that owning your own business often takes you out of being the “technician” and into more of a networking/sales role.  You can’t DO the work unless you go out and GET the work.  It really is a catch 22.  If you don’t enjoy the networking/sales part of business you may want to consider continuing to work for someone else because if you don’t market yourself and your services effectively your business will never succeed.  If you do market yourself and your business effectively, you will grow your business to the point where you need to hire people leverage to continue to grow it.

If you are a real estate agent the point where you need people leverage but don’t know exactly what you need, contact me for a free Leverage Needs Analysis.  Check out my website www.LeverageResource.com to see some of the ways I help other real estate agents leverage their time.